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Habits

Why streaks work (and when they stop working)

A streak works because it makes consistency visible, and keeping it going becomes a goal in itself. The same mechanism can backfire, though: after a streak breaks, people are less likely to keep going — especially when they blame themselves for the slip. A low daily bar, a safety net for missed days and a buddy can help.

10 min read

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Habits

How long does it take to form a habit? Not 21 days

Usually not 21 days. In the well-known study by Lally et al., it took a median of 66 days for the automaticity of a new behavior to nearly reach its ceiling — and for individual people, it ranged from 18 to 254 days.

9 min read

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Habits

How to stick with exercise after your New Year’s resolution

Resolutions often fail because the bar is too high and there’s no plan for the days you don’t feel like it. What helps: a goal framed as “I will” instead of “I’ll stop,” a small daily minimum, a concrete “if…, then…” plan and a buddy.

9 min read

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Habits

Missed a day? Why one slip won’t break your habit

One missed day won’t ruin a habit. In the study by Lally et al., a single missed opportunity didn’t meaningfully disrupt habit formation — the bigger risk may be what comes next: the thought “it’s blown anyway.”

8 min read

Today counts.

Download Tada! and see how long you can keep your streak going.

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